Having thousands of TikTok followers is great, but more is needed if these new people contribute to your business’s marketing and sales goals. That’s why it’s essential to use the right strategies to convert these followers into customers and subscribers.
You’ll need to make the most of your bio link feature to do that.
Add a Link to Your Bio
If your company still needs to incorporate TikTok into its marketing strategy, it’s time to start. The dance and lip-sync app can be a powerful marketing tool to engage potential customers at every sales funnel stage and a fun way to entertain your audience.
To do so, ensure you’re optimizing your profile and using a link in the bio that drives viewers to your website or ecommerce store. Avoid over-crowding your bio with multiple links; this can distract and confuse users and dilute their experience on your platform.
Keep your bio consistent by associating a unique username with your brand’s activities on TikTok and other social media platforms. It will help people remember your brand and find you more easily. Develop relevant video content by identifying target audience pain points, goals, and interests through industry research.
Add a Link to Your Website
Adding a link in bio TikTok makes it easier for people to follow you across other platforms. This cross-platform strategy can help expand your audience and boost conversion rates. By logging into the mobile app and going to your profile settings, you can quickly add a clickable link to your TikTok bio. However, this feature is only available for verified and business accounts. You can also find this option by tapping the menu icon, selecting “Settings and Privacy,” and switching to a business account.
One way to attract more followers is by riding the wave of trending videos. Using the right hashtags will improve the chances of your videos being discovered by users who are new to the platform. Collaborating with other creators on the platform with similar audiences is also a good idea. For example, if you are a beauty creator, you could work with a fashion content creator to create a video together.
Add a Link to Your Facebook Page
If you sell merch (like TikTok-themed tote bags) or provide services, funneling new subscribers through a carefully curated nurture sequence is a great way to boost conversions. Visitors can be sent to a landing page via a strategically placed link in your bio, where you can request their email addresses in exchange for access to a free offer or further information.
Creating engaging content that reflects your personality and resonates with viewers on TikTok is critical to getting noticed by the app’s algorithm. Viewers want to connect with authentic, honest creators, not stale influencer content or soulless brands.
If you want to increase your reach by promoting your business on TikTok, collaborating with other creators is one of the best ways. Reacting to or participating in other creators’ videos by commenting or giving a gift can help you get your name out there and make the algorithm happy, driving more views and new followers to your account.
Add a Link to Your Email
TikTok allows users to include a single clickable link in their bio. Depending on the user, this can be an external website or another platform like Instagram or YouTube. Many influencers use this feature to share multiple resources with their audience. For example, a beauty blogger can add links to her latest blog post, newsletter, and products in one place.
In the case of business accounts, the bio link can also direct visitors to a company website. It can enhance a brand’s credibility and help establish trust with potential customers.
Additionally, business accounts can feature a link to their email, allowing them to grow their email list. It is a great way to communicate with the audience outside the TikTok app and build relationships with them. It can also provide the opportunity to sell more products or services.