Backlinks are one of the most important factors in Google’s search algorithms. Regular backlink audits are vital to ensure your website’s health and avoid toxic backlinks that can damage your rankings.
For example, if a page on your site has mostly exact match anchor text, this can seem unnatural and raise red flags with Google, resulting in penalties.
Identify Toxic Backlinks
Toxic backlinks come from low-quality websites or spammy networks and can hurt your SEO. They also signal to search engines that you may use black hat tactics to improve your rankings. A backlink audit can help you identify toxic links and take steps to remove them from your site.
A good backlink is contextually relevant and from a high-quality website. It should also be free of spammy language and keyword-stuffed anchor text. It is also important to consider whether the website that a link comes from is part of a network or PBN (private blog network).
Once you’ve identified toxic backlinks, you can use the disavow tool to eliminate them. This process can be time-consuming, but it’s essential to improving your SEO and maintaining a healthy link profile. Toxic links can be hard to detect, so regular backlink audits is one of the best ways to identify and eliminate them.
Analyze Your Competitors
Conducting a Digital Cornerstone backlink audit, on your competitors can enhance your website’s SEO by analyzing their successful strategies and adopting them.
In addition, analyzing your competitor’s backlink profiles can reveal the most popular content types with their audience and help you identify new content opportunities you can create. For example, if your competitor has an article that attracts a lot of natural links, it’s worth creating a similar piece of content to see how you can emulate their success.
Moreover, analyzing your competitors’ backlinks can also reveal any bad links harming their search rankings. This can help you avoid the same mistakes and keep your site healthy. You can then remove or disavow bad links to boost your SEO.
Boost Your Domain Authority
Domain authority (DA) is a metric to predict how well your website will rank in search engine results pages. It’s important to note that DA isn’t an official Google ranking factor, but it can help you determine how much effort you’ll need to put into your SEO to compete with your competitors.
Regular backlink audits will help you identify new opportunities to get backlinks from authoritative websites in your industry. You can also learn more about your competitors’ links, which can give you ideas for your link-building strategies.
Boosting your DA is easy if you create quality content that people want to link to and share. This includes valuable blog posts, informative guides, and useful resources. It also helps to use branded anchor text in your links. This will help spread the link equity and improve your chances of a positive ranking signal from Google.
Optimize Your Content
You want to be seen as an authority in your niche as a brand. This makes you more likely to be backlinked by other websites and attract new readers. One way to do this is to optimize your content.
This involves ensuring you’re using the right keywords in your copy and naturally incorporating them into each page. It also means ensuring that all pages on your website are linked so search bots can easily navigate between them.
Finally, it’s important to ensure your content is optimized for readability. This means using a clear, concise style that is easy to understand. It also means including photos and videos where possible to improve engagement and build trust with your audience.
Performing a manual backlink audit can be time-consuming, but it’s essential to achieving better SEO results.