Digital marketing is a fast-paced world — and content is king. If you’re an aspiring content creator, staying on top of the latest trends, strategies, and ideas is crucial to your success.
But with so much information out there, where do you start? While blogs are usually the low-hanging fruit, it is also one of the most competitive spaces for content marketing. If you’re thinking of winning in today’s content space, consider starting a podcast instead. They’re easily digestible, multimedia (at least audio and text), and have multiple options to monetize down the line.
So if you’re a content creator, why is now the right time to start a podcast? Podcasts provide an intimate way to engage with audiences, develop a personal brand, and stand out in the increasingly competitive digital space.
Here are 10 terrific podcasts that can serve as a great source of inspiration and motivation for you. Each of these podcasts offers unique formats and content angles. Whether you’re considering starting your own podcast or simply looking for thought-provoking content, these shows can be an excellent starting point.
Podcast 1: Creator Science
Hosted by Jay Clouse, Creator Science dives deep into the strategies and tactics that are bringing success to today’s top content creators. This podcast provides a front-row seat to conversations with leading professionals in the field, such as James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.
Each episode is a treasure trove of insights, with discussions ranging from specific strategies to the experiences of creators, providing actionable advice to help you navigate the content creation landscape.
If you’re eager to understand what’s working in the industry right now, this podcast is a must-listen.
Podcast 2: Creator Upload
Hosted by Lauren Schnipper and Josh Cohen, this podcast is a thorough guide to understanding the creator economy. With a name that leaves no room for guesswork, it brings to the table critical insights about the current state and future of content creation.
This podcast provides an in-depth understanding of the evolving dynamics of content creation, making it a valuable resource for aspiring creators.
Podcast 3: Today’s Creator
Hosted by Jesus Ramirez, this podcast invites listeners into the minds of the world’s best creators. It explores the experiences, insights, and stories of how creators make a living with their art and creativity.
Aspiring content creators can gain the confidence and tools needed to succeed by listening to these inspiring stories, making this podcast a go-to resource for anyone looking to make their mark in the creative world.
Podcast 4: Content 10x
Amy Woods hosts this podcast, dedicated to teaching listeners how to maximize the return from every piece of content they create. It’s a masterclass in content repurposing, providing TOFU content marketing strategies to ensure your message is heard across different social media platforms.
Whether you’re a podcaster, blogger, or video content creator, this podcast offers practical tips on how to create impactful content and reach your intended audience effectively.
Podcast 5: The Profitable Content Creator
Kristen Poborsky’s podcast is a must-listen for those looking to grow their businesses through content. Kristen believes in sustainable business growth through the right content at the right time.
Through her podcast, she imparts practical knowledge on crafting BOFU content that draws in clients, employing her unique 12x Content Multiplier Method for content repurposing. Additionally, she shares how to dig into true value and create transformational content that can be used in a myriad of formats such as online programs, books, and more.
Bonus Podcast: The GaryVee Audio Experience
No list of podcasts for content creators would be complete without The GaryVee Audio Experience.
Gary Vaynerchuk, entrepreneur, CEO, investor, and public speaker, shares a mix of show episodes, keynote speeches on marketing and business, interviews, and fireside chats.
This podcast is a valuable resource for content creators looking to learn from one of the best in the business.
Content creation is a dynamic and rapidly changing field. Remember, success in content creation doesn’t happen overnight. It requires a continuous process of learning, adapting, and experimenting. So, start today: choose a podcast from this list, hit ‘play’, and embark on your journey to becoming a successful content creator.