It needs innovative marketing strategies to attract new customers in the cutthroat homebuilding sector. Home builders may employ a customer-centric approach to draw potential customers with the aid of companies like New Home Star.
Testimonials (or case studies) from past customers can be a powerful way to attract potential buyers. Add these to your website, alongside photos and videos of their homes built by your company.
Use Local Images
Many potential home buyers turn to Pinterest for inspiration as they visualize their future dream homes. They search for kitchen designs, design trends, floor plan ideas, and more.
Using local images on your website can capture the attention of home buyers and help them connect with your business. You can also use video marketing to connect with your prospects.
Creating a Facebook group for homebuyers in specific locations or neighborhoods is an excellent way to build brand awareness and attract more leads. Providing valuable content such as tips, community news, and company updates will help establish your brand as an expert in your industry. It will also allow clients to interact with one another, which builds trust. This is the foundation of any strong sales funnel.
Create a Blog
A blog is an informational website that consists of discrete, often informal diary-style text entries. Search engines like Google index blogs and can be optimized through SEM (Search Engine Marketing) to ensure they rank high in relevant searches.
A blog is a great way to educate prospective clients about your business, service offerings, and industry trends. It’s also a way to showcase your expertise and establish you as a trusted source of valuable information. Videos are another great tool because they give potential clients a look behind the scenes of your company. This can include interviews, fun facts about your team, sped-up highlights of the home-building process, or before and after photos. These types of content add authenticity to your brand that can’t be replicated with any other digital marketing method.
Create an Email Newsletter
Email newsletters can be powerful tools for content marketing, sales nurturing, and customer conversions. However, they must be carefully designed with your customer’s needs in mind. Too many emails can come across as spam; if they are not engaging, they may be ignored or filtered toward the trash.
Email newsletters should be sent out regularly (weekly, monthly, etc.) with topics that your customers and prospects will find interesting. Incorporating employee content like Ask Me Anything sessions or an Employee of the Month feature into your email campaigns is also a good idea.
Don’t forget to include a welcome email or sequence for new subscribers to your list. This helps them feel appreciated and is a great way to set the stage for your future engagements with them.
Add a Contact Form
Whether they are building a new community or simply renovating an existing house, home builders can use their expertise in home building to attract prospects and close sales. In addition to their floor plans and blueprints, these builders need expert marketing skills to stay competitive, succeed and connect with their customers and prospective clients.
It is important to build trust with potential homeowners before they hire you to build their home or remodel their kitchen, bathroom, or living area. This can be done with a website or blog and videos and imagery.
A website should always include a contact form and be easy to find. Instead of having them go to a separate contact page, a popup or lightbox can be used that meets the visitor right where they are on the site.