Hugo D. Customer trust is absolutely essential when launching an ecommerce venture. But how do you build that trust when selling products from brands you haven’t personally vetted?
One way is to promote your products on social media. Another is to prioritize excellent customer service. And still, another is to share positive reviews and testimonials from satisfied customers.
Make it easy for customers to contact you
Customer service is one of the most important things you can do for your dropshipping store. Studies show that customers will spend up to 25% more if they have a positive experience with your customer support team. But unfortunately, many stores forget to offer excellent customer service. One unpleasant experience is all it takes for a customer to stop shopping at your store.
To avoid this, make it easy for your customers to contact you. For example, have a contact us page designed to match the rest of your website. This will help to ensure that your website is professional and reliable.
It would help if you also had a live chat option that lets your customers ask questions or get real-time answers. This will give your customers the peace of mind that you can answer their questions. Additionally, it would help if you had a returns policy that is clear and concise so that your customers know what to expect in case of any problems.
Create a positive online presence
Building a positive online presence and gaining customers’ trust is essential when starting a dropshipping business. One way to do this is by creating a well-designed website and using social media to promote your products.
Another way to establish a positive online presence is by sharing reviews and testimonials from genuine customers. Consumers tend to trust their peers’ opinions more than marketing materials, so showcasing customer feedback can help you build trust and credibility with potential customers in your dropshipping store.
You can also foster positive eWOM by providing excellent customer service and offering multiple ways for consumers to contact you. Additionally, creating a FAQ page is a great way to answer frequently asked questions about your product offerings, shipping policies, and other aspects of your business.
Keep your customers informed about your products
One of the most critical sales tips for dropshipping is to keep your customers informed about your products. This can be done by displaying customer reviews and social proof on your website or email marketing campaigns.
It is also essential to provide information about your return policies, which can help build trust with your customers. If customers see that you offer a free shipping and returns policy, they may feel more confident about buying your product.
Additionally, if you are using a platform like Shopify, you can add a “my order” section to your website that will keep customers updated about the status of their orders. This can reduce the emails from customers asking where their products are. It will also ensure that you never send out a product to a customer that is out of stock, which could cause disappointment and loss of trust. Customer service is crucial for any business but essential for a dropshipping store.
Offer customer service
Any dropshipping company must have first-rate customer care. A satisfied customer can help you establish credibility with your clients and is a great way to promote your business. Happy consumers are likelier to make a second purchase from you and tell their friends about you.
Taking the time to answer questions and address complaints will show your customers that you care about their experience with your store. If you can’t personally handle each issue, refer the customer to someone who can. This will make them feel valued as customers and give them peace of mind.
Another way to show your customers you care is to offer a flexible returns policy. Having a return policy that is easy to understand and quick to process will increase your customer retention and satisfaction. This will increase your customer lifetime value, a crucial metric for your business.
