Vanity numbers are potent tools in lawyer advertising. They convey a clear message, make it easy to remember, and boost call response rates.
Vanity numbers can be toll-free or local and can be selected by area code. Using the proper number provider also makes adding texting, tracking ROI, and customizing your caller ID easy.
Look at Your Competition
Choosing a vanity number is one of the most crucial business decisions. It is often the first impression a customer will have of your company and should memorably represent its brand.
A good vanity phone number is short, easy to remember, and recognizable. Generally, these numbers use the 1-800 prefix and can be dialed for free. Many people are familiar with the famous 1-800-FLOWERS or even 1-800-LAWYERS. When choosing vanity numbers for legal professionals, consider what words are relevant to your business and its services. Including the name of your city or region in your vanity number can also help people connect with your brand and make it more memorable.
Vanity numbers can be particularly effective when combined with direct response marketing. This type of advertising encourages people to call a business because it reduces the barrier to action. A vanity number makes it easier for potential customers to recall a phone number that they saw on a billboard or heard on a radio commercial. An easy-to-remember number can increase the chances of these potential customers converting into clients. Vanity numbers like 1-800-ATTORNEY can also elevate the prestige of a law firm by creating instant branding, similar to other well-known industries with their vanity numbers, such as 1-800-DOCTORS or 1-800-FLOWERS.
Think About Your Marketing Strategy
When it comes to marketing, vanity numbers can make a big difference. They are a great way to get your brand name out there and help people remember your business. If you can find a memorable sequence of letters and numbers, you will be well on your way to having a vanity number that works for you.
Another thing to consider is the message that you want your number to convey. For example, a dressmaker might use a vanity number like 1-800-GET-DRESSED to highlight that they specialize in tailoring and custom dresses. If you are a lawyer, you could use a vanity number like 1-800-LAWYER to communicate the idea that you can handle any legal matter that comes your way.
Lastly, considering your audience when choosing a vanity number is essential. For example, if you’re targeting a younger audience, you should use a vanity number like 1-888-APP-DEAL to highlight your app development services.
Once you’ve decided on a number, update all your marketing materials. Including the new number in your social media posts, emails, and website will help ensure your audience is aware of it. And remember to add the unique number to any print or out-of-home advertising you may have, such as bumper stickers and billboards.
Consider Your Budget
Many people make important decisions on the fly, but when choosing the correct legal vanity number, you don’t want to jump in blind. You’ll need to research and consider your budget when making this decision.
A legal vanity number is a powerful way to brand your firm and encourage people to call you. The correct number is easily recognizable and instantly conveys your value proposition to potential clients. For example, a personal injury attorney would be well served by a number like 1-800-HURT-NOW, which immediately means the benefits of calling your law firm.
A vanity phone number can also help your firm stand out in a crowded marketplace by incorporating a memorable tagline or phrase that reflects your offering. For example, a gardening business could use the number 1-800-GREEN-UP to highlight its green focus, or a gaming company could choose 1-800-HELP-ME that illustrates its dedication to customer service.
Vanity numbers can be used in any local area code and searched for at your preferred phone number provider (like Telzio). You can even search for a custom list of vanity numbers by prefix to ensure availability. Once you find a significant number, your phone number provider can provide services like texting, call recording, tracking ROI, customizable CNAM (caller ID name), and more to help you maximize the effectiveness of your lawyer advertising campaigns.