Etsy sellers can attract new and return customers with effort and strategic marketing. The key is consistent branding and meaningful content that helps consumers recognize the value of your products. Social media platforms can act as your megaphone, amplifying your voice to a wider audience. But how can you make your social posts more effective? The answer: branded links.
Branded Links are Easier to Share on Social Media
A shortened URL with a brand name or phrase is known as a branded link. It might help make your brand recognizable and simpler for potential customers to recall. Aside from their practical benefits, branded links look more professional and aesthetically pleasing than generic URLs.
This makes them more attractive to readers, who are likelier to click on clean and readable links. This is especially important when sharing links on social media, where the appearance of a post can influence its popularity and reach. Brand awareness is crucial for boosting sales and traffic; branded links can help you.
Another way to drive traffic to your Etsy store is by incorporating relevant keywords in your item descriptions and tags. This will improve your chances of appearing on the first page of Google search results. This will make it easier for shoppers to find your products and convert them into paying customers.
They’re More Memorable
A branded short link looks more professional and trustworthy to potential customers than a random string of characters. Using a branded URL will help you create a recognizable brand, increase your audience’s confidence, and drive more traffic to your website.
A custom-branded URL is also important for an Etsy seller because it will increase your product’s visibility in search results. It will also help you get more organic traffic from people who share your links. However, ensuring your content is relevant to your selling products is important.
Another way to improve your SEO is to use Etsy’s tagging system to optimize your product descriptions. This will help your products appear in searches for specific keywords. For example, you should use a tag like “vintage denim jacket” instead of “jeans.” This will make your products more visible in searches and give them a better chance of appearing at the top of the search results.
They’re Easier to Link To
A branded link is a shortened URL that contains your brand name or a keyword related to your brand. This creates a stronger connection with your audience and increases brand recognition. It also helps increase your click-through rate.
A custom-branded link is more memorable than a generic one and easier to share on social media. It also gives your audience a sense of trust and authority. Using a branded link is the best way to ensure your content stays consistent with your brand.
In addition, it helps you build trust and increase your CTR. Whether sharing posts, recommending videos or commenting on presentations, using branded links is essential to avoid wasting valuable marketing and branding opportunities.
They’re Easier to Rank For
Creating branded links is one of the easiest ways to improve your Etsy SEO. It’s also a great way to make your links more memorable to your audience. You can use a free tool to brand and shorten links, making them more recognizable and easier to share.
Using the right keywords is essential to improving your Etsy search engine optimization (SEO). Adding keywords in your titles, listing descriptions, and categories can help your products appear higher in search results. It would help if you also used relevant keywords in your tags.
To understand which keywords are most effective, think like your target customer. For example, if you’re selling silk scrunchies, you might want to include keywords such as “silk scrunchies for bridal shower gifts” or “cute pastel silk scrunchies.” You can also use social media ads to reach a specific demographic and increase your Etsy sales. However, remember that building visibility and seeing results will take time.