Did you know that 81% of customers do some research on the brands or products they want before going into a brick-and-mortar store?
Good web design is essential to a successful business in the digital age. Your customers need to quickly go online and see your business and what kind of offerings you offer and should even be able to purchase from your website directly.
But how do you ensure your web design in Portland is good? Here are some tips from top design experts of web design in Portland.
Make sure to leave your customers with enough information or complicated navigation options on one page. Instead, please keep it clean and straightforward for the best user experience.
Remember: In most cases, the less going on, the better it is — whether you’re working on color, copy, call-to-action buttons, or functions.
#2. Visual Hierarchy
Make sure there is a clear visual hierarchy to guide the customer through your website. Important information should be easily accessible, while secondary data can be tucked away in drop-down menus or hidden tabs.
It is also important to use fonts and colors that make it easy for users to grasp the hierarchy of essential elements intuitively. For example, use big fonts and bold colors for necessary headers or buttons, and save the small, less intrusive elements for secondary information.
Make sure your website has clear navigation options, whether a menu bar at the top or side of each web page or search functions.
The following vital actions users should take should be visible and marked, such as call-to-action buttons or buttons to navigate related pages or products. For example, you want people to know how to find the information they need.
Maintain consistency throughout your web pages. From the layout to the font and color choices, try to keep a cohesive design for each web page and the website.
This helps with navigability and creates a sense of professionalism for your business. It can also help communicate your brand identity.
In 2020, it was crucial that your website be responsive and quickly adapt to different devices, whether a desktop computer or a mobile phone.
With over half of web traffic coming from smartphones, it’s more important than ever that your website is clean and functional on small and big screens. Design for multiple devices and test your website throughout your design process to ensure it’s compatible across devices.
Above all else, your web design should be user-friendly, making it easy and enjoyable. It should have a clean layout and easy navigation options for users to find the information they need quickly and effortlessly.
Your website should also be easy to scan, load quickly, and have accessibility options for users with limited internet access or disabilities. As a rule of thumb, if your grandma has trouble using something on your site, think about changing it.
The Impacts of SEO on a Website
Finally, everything on your website should also be designed with SEO or search engine optimization.
This means optimizing your web design for search engines like Google to easily crawl and index your website, leading to higher search rankings.
Some essential tips from experts of SEO Portland include using relevant keywords in your web page titles and content, adding links, having a secure domain, and using alt-text for images. When done correctly, SEO can lead to more organic web traffic and, ultimately, more customers.
By following these web design tips and prioritizing SEO, your Portland business will have a better chance of standing out in the online market and reaching a wider audience, which leads to more sales and customers.